Brand system

SASTRA LMS brand guidelines.

A practical identity system for a structured, outcome-led learning management platform.

Clarity first

Every section should explain the learning operation it improves.

Structured rhythm

Use consistent type scale, spacing, cards, and section transitions.

Outcome proof

Prefer progress, review, readiness, and completion language over hype.

Calm confidence

Use restrained color, light shadows, and readable page density.

Positioning

Structured learning delivery for academies and institutions.

SASTRA LMS helps teams run batches, mentor reviews, learner tasks, completion records, and outcome reporting with less manual coordination.

Lead with outcomes before features.

Keep language operational and specific.

Use green only for action, success, and positive confirmation.

Avoid oversized display text outside true hero sections.

Avoid empty whitespace that does not create a useful transition.

Color system

One consistent palette across every page.

Brand Dark#251858

Hero text, footer, deep surfaces

Brand#44358f

Primary brand areas

Brand Mid#5646b8

Hero gradients and section accents

Brand Bright#6c5ce7

Links, highlights, and active states

Brand Soft#f4f1ff

Soft cards and secondary backgrounds

Brand Surface#faf8ff

Page surfaces and form fields

Success#18a866

Positive status and confirmation

Success Soft#dff8ad

Primary CTA background

Info#4aa8d8

Supportive visual accents

Warning#f4a21a

Limited attention accent

Danger#e54862

Error or destructive state

Muted Text#5c667a

Body copy and secondary labels

Typography

Strong headings, controlled scale, readable body copy.

Hero headlines stay prominent, while section headings and cards use a smaller scale to keep the website professional and easy to scan.

HeroClear page promise

2.1rem to 4.25rem, 820 weight, 1.12 line height.

SectionOperational benefit

1.9rem to 3.35rem, 850 weight, 1.14 line height.

BodyReadable explanation

1rem to 1.14rem, regular weight, 1.68 line height.

Components

Simple UI rules that keep SASTRA consistent.

Buttons

Primary buttons use Success Soft with Brand Dark text.

Cards

Use white surfaces, restrained radius, light borders, and soft shadows.

Hero areas

Use the shared brand gradient and avoid heavy glass effects.